WhatsAppRight in the conversation
“Came from an ad” sits in the details next to the chat, with the headline, the text and a link to open the ad.
WhatsApp ads
See which ad started
each WhatsApp chat
When someone taps your Click to WhatsApp ad on Facebook or Instagram, Meta sends the ad along with their first message. Deskwoot saves it on that conversation, so your team knows what the customer saw.
Free for 7 days, for up to 30 people on your team. No credit card.
Clara sees your ad on Instagram
What is saved
The ad, saved on the conversation
it started
Meta sends these details with the first message after the click, and Deskwoot keeps them with the conversation.
- Headline and text
- The ad exactly as the customer saw it.
- Ad ID
- The ID you find in Ads Manager, to match the chat to the ad.
- Click ID
- The ID of this one click, which Meta's Conversions API matches events to.
- Link and format
- The link the customer tapped, and whether the ad was an image or a video.
- Later clicks too
- When the same customer taps another ad, the newest one shows, and up to 20 earlier ones are kept.
- On the contact
- The newest ad is also copied to the customer's contact.
Only conversations that start with an ad click carry an ad, because Meta sends it with the first message only. It works with WhatsApp connected through Meta's Cloud API, not through Twilio.
Put it to work
Answer with the ad in mind
Your team sees the offer the customer came for, and your developers can take the data further.
Copilot knows it too
From Business on, Copilot reads the ad with the rest of the conversation, so a suggested reply can pick up the offer the customer clicked.
For your own reporting
From Business on, the conversation.created webhook carries the ad with its click ID, and on Enterprise the REST API returns it with each conversation. With the click ID, your developer can report sales back to Meta's Conversions API. Deskwoot does not send events to Meta by itself.
Meta Lead Ads
Lead forms
that start a WhatsApp chat
Connect Meta Lead Ads, and every lead form filled in on Facebook or Instagram becomes a contact and a WhatsApp conversation in Deskwoot. If you like, an approved WhatsApp template greets the lead right away. On every plan.
Lead form submitted via Meta Ads: Tasting set · Form ID · Ad ID
NameClara DuboisPhone+33 6 12 34 56 78Favourite roastLight
Template sent
Hi Clara, thanks for your interest! Your tasting set is on its way to being packed. Reply here with any question.
Plans
Ad details from Business on
| HackerFree | Startup$3.20 | Business$6.40 | Enterprise$9.60 | |
|---|---|---|---|---|
| Meta Lead Ads into WhatsApp chats | Included | Included | Included | Included |
| “Came from an ad” on the conversation | Not included | Not included | Included | Included |
| Ad details in the conversation.created webhook | Not included | Not included | Included | Included |
| Ad details through the REST API | Not included | Not included | Not included | Included |
Ads are saved on every plan. When you move to Business, the ads of earlier chats show up at once. Prices per person on your team a month, billed annually. See all plans and prices
QUESTIONS
FAQs
What do I need for this?
A Meta Business account, WhatsApp connected to Deskwoot through Meta's Cloud API, and a Click to WhatsApp ad. The next chat that starts from the ad carries it.
Does Deskwoot send conversions to Meta?
No, not by itself. From Business on, the conversation.created webhook carries the click ID of a conversation that started from an ad, and on Enterprise the REST API gives it to you too. Your developer can send a purchase or lead event with it to Meta's Conversions API.
Does it work with WhatsApp through Twilio?
No. Meta sends the ad details only to a WhatsApp number connected through its Cloud API.
Do I see the ad on every message?
No. Meta sends the ad with the first message after the click, so it shows on the conversation that click started.
Is the ad data used to train AI?
No. The ad details are stored in your workspace and never used to train AI. From Business on, Copilot reads them as context when it helps your team.
Know which ad
brought the customer
Start free trialFree for 7 days, for up to 30 people on your team. No credit card.