Facebook and Instagram leads in your WhatsApp inbox
Connect your Facebook Page and every entry from your Facebook and Instagram lead forms becomes a conversation in your WhatsApp inbox. If the lead gave a phone number, Deskwoot sends your approved WhatsApp template right away.
Overview
Someone who fills in the form on your ad wants an answer soon. If the entries sit in a download from Meta until somebody checks, that answer comes too late. Deskwoot puts each lead in your WhatsApp inbox as soon as Meta reports it.
For each new entry, Deskwoot fetches the answers from Meta and finds the contact by email or phone number, or creates one. Then it opens a new conversation in the WhatsApp inbox you picked. The first line of the conversation lists every answer from the form, with the form ID and the ad ID. A contact you already have keeps its details, and Deskwoot only fills in what was empty.
If the lead gave a phone number, Deskwoot sends your WhatsApp template to it right away. Meta has to approve the template first. You decide what goes into its variables: the lead's first name, your workspace name, a fixed text or any answer from the form. If the template cannot be sent, a line in the conversation says why.
After that it is a normal conversation. Auto assignment and your automation rules for new conversations treat it like any conversation a customer starts, and Slack, webhooks and Zapier hear about it too. When the lead writes back on WhatsApp, the reply comes into the same inbox. Your team answers there, and so does Fynn if you switched it on for that inbox.
You set it up under Settings → Integrations → Meta Lead Ads, on every plan, the Free plan included. You need your own Meta app with a Page webhook for leads, a Page Access Token for the Facebook Page your ads run on, and a WhatsApp inbox connected through Meta. Deskwoot subscribes the Page to new leads and gives each Page its own callback URL and verify token.
What you get with the Meta Lead Ads integration
A conversation for every lead
Each form entry opens a new conversation in your WhatsApp inbox, with every answer from the form in it.
Your template goes out at once
Leads with a phone number get your approved WhatsApp template right away, with their name or any form answer filled in.
Form answers become contact details
Match the form's questions to name, email, phone, job title and company. The Discover fields button reads the questions from your forms.
See that it works
Each connected Page shows when the last lead came in, when the last template went out and the last error.
Getting started
Connect Meta Lead Ads in 4 steps.
- Add a WhatsApp inbox through Meta's WhatsApp Cloud API, if you have none yet.
- In Deskwoot, open Settings → Integrations → Meta Lead Ads and enter your Facebook Page ID, a Page Access Token, your Meta app's App Secret and the WhatsApp inbox.
- In your Meta app's webhook settings for Pages, paste the callback URL and verify token that Deskwoot shows for this Page.
- Click Discover fields, match the form questions to contact fields and pick your approved template.
